Sales of non-alcoholic wines are growing in the US +40% in the last quarter of 2020

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Consumer interest in alcohol-free wines is growing. The latest report by US marketing agency Fact.MR together with FoodBev Media, according to the Winenews website, estimates that the sector will grow at a rate of +7% per year until 2027 (+99% in the same period in the online channel), touching a total business volume of as much as $10 billion. In 2018, 40% of consumption was in Europe, but the future lies in the United States, where the annual growth rate will be as high as 8%.

The pandemic seems to have had a striking effect on this type of consumption: in the U.S. between 2016 and 2019, growth in retail sales of non-alcoholic wines was insignificant, but during the last quarter of 2020, non-alcoholic wines increased by 40% (and 34% overall from February 2020 to February 2021).

Previously, annual sales totaled about $36 million, an almost insignificant amount compared to the more than $21 billion for the entire wine category. However, many producers are expanding this type into their portfolios, even though eliminating alcohol from a wine is not easy. The choice is due to a number of reasons, not least the specific requests of customers. And not only in the US. A German producer, for example, started producing a non-alcoholic wine for a chef in Norway, a country where the penalty for drunk driving is 10% of one's income.

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