Maserati names William Peffer CEO of Maserati North America

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William Peffer was named CEO of Maserati North America, effective immediately. In his role, he will lead all Maserati operations for the United States and Canada. He joins the brand with over 25 years of diverse automotive experience, most recently as COO of Kia Motors America, Inc.

Peffer’s broad automotive background includes increasingly senior positions at OEM’s in both the US and Australia, and a three-year stint in dealership retail operations as the COO for a large, privately-held dealership group in New England. He will report to Bernard Loire, Maserati Chief Commercial Officer.

Peffer holds an MBA from Duke University Fuqua School of Business and a Bachelors from Michigan State University.

Maserati produces a complete range of unique cars with an amazing personality, immediately recognizable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally.

Ambassadors of this heritage are the Quattroporte flagship, the Ghibli sports sedan, now also available in hybrid version, the Trident Brand’s first electrified car, and the Levante, the first made by Maserati SUV, all models denoted by use of the choicest materials and technical solutions of superlative excellence. A complete range, including V6 and V8 petrol, 4 cylinder hybrid and V6 diesel powerplants, with rear-wheel and four-wheel drive. The range’s prestige was recently even further enhanced by the introduction of the new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, equipped with the powerful 580 hp V8 engine.

The top-of-the-range is the new MC20 supercar, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time. Today, the Maserati range is produced at three plants: Ghibli and Quattroporte are built at Grugliasco (Turin) at the Avvocato Giovanni Agnelli Plant (AGAP), and Levante at the Mirafiori Plant in Turin. The new MC20 supercar is produced in Modena, at the historic Viale Ciro Menotti plant.

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