According to ICCC the Italian agrifood products are increasingly popular in North American markets

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The coronavirus pandemic has completely changed the state of the global economy and of trade between Canada and the world. The ICCC helps italian suppliers get through this difficult period, by supporting their international business strategies. What makes Made In Italy product, especially food products, so attractive in foreign markets? According to a survey conducted by the Food Observatory, based on monitoring of a sample of around 160 Italian agri-food companies, it is the attention consumer pay to labels, quality, origin of the product and respect for the environment. These innovations in the sector contribute to the stability of exports, despite the pandemic. North America is the main destination market outside the EU for Italian agri-food products. In Canada, Ivo Petroff, main category buyer at Walmart Canada, confirms the growth in the performance of Italian imports and encourages Italian companies to develop new digital strategies, invest in direct relationships with retailers in order to partner with them and set common goals.

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